Young job seekers have always faced this dilemma. In today's shrinking job market, people with years of experience also struggle with it. Whether they face the reality of a layoff, or merely the threat of one, many older workers are trying to reinvent themselves in order to become marketable in a changed economy.
Whether you're launching your career or trying to change its direction, you can get around this Catch-22 with some creativity and humility.
Here's how I did it:
I was a clinical psychologist in a community mental health center. It was professionally satisfying and financially unrewarding. I decided it was time to make more money. I would become a business consultant.
Imagine my surprise to learn that I could not find a single company eager to hire me. Apparently, they couldn't see that my ability to counsel sexual offenders was a transferable skill!
I couldn't get business experience without getting hired. I couldn't get hired without business experience. What to do?
At a party, I met Dr. Charles Daily, an organizational psychologist and entrepreneur. Dr. Daily was trying to market a new product to help companies make better hiring decisions. He had a good idea and no money to hire someone to help him realize it.
I said to Dr. Daily, "I'll do telemarketing cold calls for your new product. But I insist on being paid. The first payment will be a title appropriate to the job I will be doing - say, 'Business Development Associate.'" The second payment, if I fulfill my end of the deal, will be a good reference and introductions to colleagues who might be able to help me."
For the next two months, two days a week, I did my best to help Dr. Daily get traction for his new service. I made hundreds of calls - hating every one of them. I ultimately was able to set up two in-person appointments for Dr. Daily.
Neither of those led to new business. But Dr. Daily said my job had been to open doors; it was his job to close deals. I'd performed well and would get paid, in the form of introductions to some business associates. Those introductions, along with a resume that included my new title, eventually led to a job with a talent management-consulting firm.
How can you use such a strategy to get out of the no-win loop that circumscribes your professional growth?
Look for a company with a great idea and no money to execute it. Then:
- Be specific about what value you will provide. I wanted experience in the sales and marketing of professional services. I said I would make phone calls and get appointments for Dr. Daily. I didn't say I would generate sales because I didn't think I could do that.
- Be specific about what value you will receive. For me, appropriate compensation was a title I could add to my resume and introductions and a reference from Dr. Daily. Compensation is about value received for value given - and you're thinking too narrowly if you define value only in monetary terms.
- Be specific about time frame. I promised to work two days a week for two months. Be sure that your commitment doesn't preclude you from actively continuing a job search - or performing well enough to keep your present job.
Source: Harvard Bussines Review
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